Traditional advertising is dead. Today’s domain has Snapchat filters – pop-up doughnut shops – virtual reality events and everything in between.
The impact of experiential advertising is more evident than ever. Boring commercials don’t cut it anymore. Trendy events can provide a mass of people with an unforgettable experience and an opportunity to connect with a brand.
AdWeek see’s the need for ad agencies to create experiential divisions in order to keep up with the latest trends (full article HERE).
Sponsorship’s with large music festivals, sporting events, and other attractions are costly. How are small businesses supposed to break into this new realm and gain recognition?
Promotional products speak to potential customers while gaining a place in their everyday lives. Having your logo on the side of a usb drive or water bottle that sneaks into their homes for countless days to come is priceless.
Golf outings, fundraisers and other events give businesses of all sizes equal opportunities. Find something your audience actually needs and get into their lives.
The practicality of a product can add months to the time your brand gets to hang around the house with the consumer.
The home has new experiences on a daily basis – experiences that your brand is now apart of for an average of 6.6 months.
Promotional product advertising may not be as exciting as a pop-up doughnut shops, but it will lead to brand recognition thanks to the average linger time.
Find 25 insane facts about promotional products in this Sage blog post.
This blog was originally posted on wordpress at alecocontainer-blog.com/